FRAAS – The Scarf Company. No other name stands the way it does for scarves and shawls that reflect the individual character of those who cherish them.

The new range for spring/summer 2012 inspires dreams of faraway places and creates the feeling of the Southern Seas by interpreting 3 key trends.


"Fresh Breeze" – Immerse yourself in a sea of bright colours.

Gentle refreshment on hot days, water droplets that evaporate in the sun and feeling incredibly alive: We associate the colour blue with freedom, the vastness of the heavens and most of all with the sea. FRAAS has captured this aquafeeling for us and created scarves and shawls that inspire dreams of faraway places and awaken in us a longing for the sea.

The design team faced the challenge of searching for a unique shade of blue and using all the tools of their artistry to recreate a bit of the sea. In "Fresh Breeze" soft shades of water colour on light cotton coalesce with expressive digital prints on precious silk or silk-modal blends. Stripes or floral optics seem washed out by the intentionally diffuse digital prints and look as if they've been painted on the surface of the water. Aquatic shades such as turquoise and light blue flow smoothly into washed azure or navy blue. Accenting colours such as flamingo, fuchsia, emerald and apple green intensify the natural ease of the designs.

In "Fresh Breeze", lacy avian motifs catch the eye and, either boldly or tone-in-tone, capture the feeling of freedom and wide open spaces and are carried off into the element of "Air".


"Sunkissed Summer" – a fruity summer is on the horizon.

This summer FRAAS dares to show colour. Shades of bright yellow, orange, hot pink and green are combined with wildy overflowing motifs of fruits and animals. Blocks of colour and design are an absolute "must",

FRAAS transports the admirers of its scarves and shawls into the exotic world of the Southern Seas and animal instincts. Hand-rolled silk with all-over floral prints point the way to distant destinations. Tropical floral prints and wild animals such as giraffes, parrots, butterflies or elephants are brought to life on a backdrop of brilliant colours such as orange, poppy red, flamingo pink and emerald green and radiate in all their glory in a fruit cocktail of oranges, limes, melons, cherries and pineapple on summery cotton-silk blends.
With "Sun-Kissed Summer" FRAAS creates the perfect setting for moderns prints on soft, flowing materials– abstract or realistic – and creates miniature works of art in which one can discover again and again new details reminiscent of the Southern Seas.


"Powder Box" – Frills are what we do best.

Delicate powdery shades combined with playful appliqué provide a gentle counterpoint to colour blocking. The impression is light, romantic and feminine. The pastels range from warm shades of nude, faded rose and crème into the cooler shades of white, lime green or delicate petrol blue. The use of summery cotton and cotton-silk blends emphasizes the elegance of this theme and underscores the delicate romantic look. Playful details such as butterfly or paisley prints, dots, billowy tone-in-tone blossoms and maidenly lace provide the finishing touch.


The men's range by FRAAS focuses on an important key trend:
No ties required.

Simple casual elegance in spring/summer 2012: the new “losange” shape. The losange shaped scarves captivate with their fine, light cotton materials and are a must for gentlemen who want to distinguish themselves beyond conservative fashion.

The losange is not the only casual but accepted alternative to the classic necktie. Scarves and kerchiefs in bold marine colours such as navy blue, red or light blue thematically reflect the mood of "Fresh Breeze" from the ladies' range and complement the trends in blue and the longing for the sea.

Blends of linen and rayon combined with tattered scarf extremities and restrained nude shades stand out on lively surfaces and provide that desired "used" look.


In conclusion:

The accessories from FRAAS – The Scarf Company are an essential part of spring/summer fashion for 2012. The captivating designs on the finest, most precious materials used simply belong to the trendy woman and fashion-conscious man.

Like the sea to the summer.