For the Winter Collection 2008, two partners have joined forces to produce a unique fusion: FRAAS, traditional business and global player on the textile accessory manufacturing market, and designer Sonja Kiefer, who is injecting a fresh dose of innovation into the high-class evening fashion sector with her label SK – SONJA KIEFER and counts national and international stars among her fans.

The initial results of this cooperation – the upcoming Winter Collection 2008 – are already eagerly anticipated by industry experts and customers alike. Under the claim "FRAAS by Sonja Kiefer", the designer has created the majority of the accessories for the coming Winter Collection from FRAAS. "I find it tremendously enriching being able to express myself creatively with total freedom and using my own ideas to completely reinvent and reshape a global brand like FRAAS with such a longstanding tradition, especially as it allows me to branch out into accessories and to design for men for the first time," says Sonja Kiefer.

FRAAS is also proud to have on board the brains behind one of the most innovative design brands in Europe. CEO Andreas Schmidt: "As an accessory manufacturer, we have to keep our eye on the bigger picture. I've been following the development of Sonja Kiefer over the last few years with interest. What impressed me about all her collections was the individuality of the models, how she used different materials in an evening dress, and the modernity. Individuality and modernity, interpreted among other things through the mix of materials, are precisely the principles that lie behind the FRAAS approach. That's why we're very proud that Sonja Kiefer has allowed us to use her creative skill exclusively for our brand and enabled us to fashion a whole new world of accessories together."