News from: 08.03.2011

Spring / Summer 2011 at FRAAS
 
Scarves that make waves – we will dedicate our efforts to making waves with our new range for Spring/Summer 2011. We will reach out for the current trends: lightweight, casual, a cleaner look and feminine bearing are at the centre and make us anxiously await warmer outdoor temperatures.


Summer Punk

Let's rock – It's summer! The summery continuation of winter's rock story puts soft pastels such as rosé or baby blue with dainty rivets and appliqué into the limelight and convey a feeling of long nights and appearances met with cheers. Chain elements and little tiles of imitation leather create an exciting contrast on chiffon silk and set accents to deep black and pink. The real eye catcher in Summer Punk are the digitally printed skull and crossbones patterns which, when combined with floral prints become lovable and refreshing rather than menacing. Captain Jack Sparrow sends his regards!


Magic prints

Intensely colourful digital prints in a 120cm x 120 cm format that make all heads turn with their futuristic and picturesque look: here prints of opulent oil paintings, there graphic optics that inspire a yearning for travel.


Sunshine Characters

These scarves in crinkle optic look like they've faded in the sun. These frayed out accessories, with lace or in classic solid colours belong in every suitcase for the next holiday. The colours white, charcoal grey, rosé, lilac or beige lend themselves to numerous mix and match combinations.


Fantastic Colours
Every hue the ocean's palette has to offer are presented in their most intensive form and make waves in the truest sense of the word. Dainty rivets, paisleys and tassels underscore the buoyancy of water; gently contrasting colours such as rosé, yellow and baby blue emphasize the weightlessness of water colours.


Special Cashmere

The highlight in the "Special Cashmere" story is a shawl of 100% cashmere in the 124 cm x 124 cm size. The colours taupe and off-white make the prefect setting for the woven-in border in pink for a casual statement. The slogan "IN FRAAS WE TRUST" underscores the brand identity in connection with quality and confidence of style.


Summer Snoods

Snoods have been lightly and airily reinterpreted for summer. Printed logos or banding effects play a major role in the designs in rayon jersey materials.


For Gentlemen Only

For men we have made it our stated goal to reinvent the necktie. For this, classic patterns have been individually reinterpreted and executed in light summery materials such as cotton/silk as well as flowing modal/cashmere blends. Jerseys with a fashionable dip-dye effect skilfully round out the range.
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