How do you constantly reinvent yourself without compromising your own distinctive style? How do you stay true to yourself without becoming predictable? How do you make your clothing bring out your personality rather than disguise it? FRAAS allows you to express your own individual style in an independent way - Brand Yourself.
THE SIGN OF THE THISTLE
Opposites attract. The thistle is an essential component in the production of smooth, silky and radiant cashmere. At FRAAS, the thistle is featured in the logo as a symbol of craftsmanship, tradition, and the highest quality standards.
THE FRAAS COLLECTION, SINCE 2006
In 2006 V. FRAAS, a company rich in tradition, launched its own private label: FRAAS – THE SCARF COMPANY. The idea behind the private label was the vision of executive manager, Andreas Schmidt, to make the name FRAAS, along with its decades-long textile expertise, relatable to scarves, As our motto states - "Scarves are our world," and they are. For ten years we have had worldwide success with our private label, FRAAS – THE SCARF COMPANY.
MADE BY FRAAS
Our brand is the result of 136 years of experience in the field of manufacturing textile accessories. The company has developed from a rural business to a worldwide active corporation whose quality is prized by exclusive brands and prestigious department stores. This experience together with completely new initiatives is the basis for FRAAS – THE SCARF COMPANY.
DESIGN BY FRAAS
The name stands for textile accessories of the highest exclusivity in terms of design and manufacturing. In the fashion metropolis and in harmony with the latest trends, our international design team develops the fashionable as well as classic, elegant and sporty designs of FRAAS – THE SCARF COMPANY.
QUALITY BY FRAAS
Along with design, quality without compromise, is a top priority at FRAAS – THE SCARF COMPANY. This is guaranteed by decades of expertise and our company's own manufacturing facilities in Germany, as well as other worldwide locations where we operate on the same quality standards as in our German facilities.