“Everyone talks about how important it is. But only a very few do it.”
Can you guess what we mean? Get more exercise? No, not quite; it’s about sustainability in the company. Acting ecologically and ethically is not the common approach in the textile industry. However, at FRAAS we were practicing 'sustainability' before the word became fashionable. In our company, sustainability facets – from environmental protection all the way to treating our employees with respect.
If you want to manufacture in an environmentally friendly way then you must invest in equipment. We’ve done that. Through the implementation of the most modern technologies, we’ve been able to reduce our total consumption of electricity to 4,000,000 kWh and our consumption of gas to 5,200,000 kWh. We manufacture as sustainably as we are possibly able.
Many of our employees have been with us for many years. Some of them have known Andreas and I [Alexander] since we were children. We value our employees’ high performance and expertise, because we know that employees who love their job and feel appreciated, are just as important in order to create the perfect scarf. By the way, we not only offer vocational training, but we subsequently hire most of our trainees when they’ve finished their education.
Unbelievable but true, we are one of the last textile manufacturers that still manufactures in Germany. Many of our scarves are woven, dyed, and finished in Germany. This way, we can manufacture and distribute our scarves while saving energy and resources at the same time. It not only looks good, but it also feels good while leaving a smaller carbon footprint.
Being true franconians, we don’t like wasting anything and we hate sloppy work. That’s why, we aim to work at the highest level of quality possible. In every sense of the word, we don’t have to hide the results - manufacturing 10 million finished scarves with only 2–3 percent defective goods. This way we avoid waste and manufacture effectively and we can deliver one-of-a-kind quality products to our customers.
Rainer Söllner, Head of Procurement and Resource Management – Wüstenselbitz/Germany:
"Many companies talk about sustainability, but we live it. Nearly 70% of the yarns we use are spun and dyed locally. The shorter transportation routes take a burden off the environment and conserve natural resources."
Uwe Kemnitzer, Head of Production and Engineering – Wüstenselbitz/Germany:
"We manufacture in an area that boasts the greatest concentration of textile manufacturers in Germany. Due to this fact we are able to make our production at a low cost, effectively and aggressively competitive."
Brigitte Weißmann, Head of Human Resources – Wüstenselbitz/Germany:
"Our trainees are our future – to continue delivering top-quality to our customers. We take on up to eight trainees every year, who attend blocks of instruction at the textile academy in Münchberg – the sole remaining school of its kind in Germany."
Frank Macke, Head of Quality Control – Wüstenselbitz/Germany:
"Our customers' satisfaction is our prime goal which we are dedicated to achieving. Each individual scarf produced is checked piece by piece for defects and tested. Many of our materials are quality certified (Oeko-Tex 100). In this way we can guarantee the absolute trust in textiles."
Andreas Schmidt, Chief Executive in the fifth generation at V. FRAAS:
"There is a common thread in each FRAAS scarf. Not only the thread we weave or knit with, but the common thread that runs through the ecological and ethical aspects. The environment is important to us. Our employees are important to us as much as our customers are also important. In order to be able to wrap a bit of textile trust around our customer's necks that complements their total outfit."