Sustainability is another ubiquitous fashion term. It sounds good on paper, but simply talking about it will not help anyone. Taking significant ecological and ethical action usually does not rank high on the agenda in the textiles industry. Fast fashion sees to it that goods are becoming ever cheaper while working conditions become increasingly miserable. We have always seen taking responsibility as a matter of the heart and we are committed to transparent production, even if this makes our products more expensive, putting them in conflict with profitability. And we do not just take responsibility for our products, but also for the 600 people we employ around the world.
Sustainability has many facets at our company - from environmental protection to respectful treatment of our employees, because they are still our most important resource. Many have been with us for years, we not only train but also take on most of our trainees. Of course, we value high performance and expertise, but we never lose sight of the essentials: enjoyment at work and recognition are just as important for a perfect scarf as selected raw materials.
If you want to produce in an environmentally friendly way, you have to invest in your equipment. We have done that, too, and have significantly reduced our electricity consumption and gas requirements by using the latest technology. Many of our scarves are woven, dyed and finished in Germany. This allows them to be manufactured and distributed in an energy- and resource-saving way. This looks good, makes you feel good and results in an even better CO2 balance. As true Franconians, we hate waste; our motto is: the best waste is the waste that doesn't happen. That's why we simply work as precisely and to the highest quality as possible. And we make sure that sustainability is not just all the rage for one season.
More about sustainability at FRAAS: fraas.com/sustainability