- The World of FRAAS
Manufacturers, or the question: did you make that yourself?
Making things yourself is a big trend at the moment, mostly because there is a certain pride and joy to be had in creating something. Our employees experience this too: Around 10 million times a year. That is how many scarves we produce annually at FRAAS.
Here at FRAAS we also believe that there is more value in the things you create yourself. However, since we cannot craft our high-quality scarves in our living room, we produce them in our modern facilities. Regardless if created at our headquarters in Wüstenselbitz, Germany or in China – all our products are made according to German standards.
Several years ago, FRAAS built one of the most modern knitting mills in Zhangjiagang, China. This is where our some of our fine scarves are made – a far cry from cheap labour manufacturing elsewhere. One of our textile specialists is Hank Miao, who has shared his knitting expertise with FRAAS for many years. “When it comes to knitting, you often think of cosy hand knitting done in front of a log fire. However, our modern machines create a knit so fine and so precise that no human could ever come close to achieving it by hand.”
Then there is also Eva Vismann, one of our textile designers of the international team. She finds inspiration at international fashion fairs, in books and sometimes right at her feet: “An antique tiled floor I saw on holiday once inspired me to create a fabric pattern.”
Master weaver Thomas Ott bridges the gap between design and production: “At the Wüstenselbitz weaving mill, we weave ideas into objects.” And Petra Bötsch, a shift foreman in the FRAAS branch factory in Helmbrechts, is there to make sure our scarves not only feel great but also are a feast for the eyes. Fortunately, colorimeters can now be used, but she still prefers to rely on her eyes. “I have been doing this for 30 years. And I can see exactly whether a particular shade is as it should be.” Perfection has been in fashion here for over 135 years.