Sustainability is like a perfect scarf: it has to make you feel good.
Fine natural materials, clear water, and a whole lot of inspiration ... At FRAAS we appreciate what nature gives us.
That's why we also give something back to it.
At FRAAS, we have long believed that actions are worth more than big words. From water-saving production to innovative recycling ideas: Acting responsibly has been a matter of course for us for many years. That's why sustainability in all its facets runs like a green thread through our entire company. And with us, it not only feels good, but also looks great.
Find Out How Sustainability Is Lived in Our Company.
An excerpt from general topics:
The FRAAS Sustainability Edition: What Does That Mean Exactly?
Beauty is created from sustainable yarn and passion. Our sustainable collection presents recycled materials (post-consumer) and materials from renewable and sustainable sources. Recycled polyester, recycled cotton, recycled wool, recycled viscose and FSC viscose, lyocell (Tencel) and much more are used.
RECYCELED Yarns. Innovative Raw Materials.
Here Beauty Is Reborn - Again and Again
We process recycled materials, which are thus reborn as new accessories. In this way, scarves and shawls from FRAAS make the world a little more beautiful. Because every piece made from recycled fibres can not only save resources, avoid waste and protect the environment - it also comes with an extra portion of good feeling when worn.
An Amazing Transformation
In nature, caterpillars transform into magnificent butterflies - with us, colourful fabric is created from empty PET bottles. This recycled polyester saves up to 53% energy compared to conventional production and can itself be reused.
From Old to New
Have you ever wondered what will become of your favourite jumper when it is worn out? Maybe a scarf! Wool and cashmere are given a second life at FRAAS. The valuable materials are separated according to colour, dissolved into fibres and spun into new yarn.
The Best of the Leftovers
With every T-shirt, fabric remnants are left over in the production process. What actually happens to them? We have an answer: leftovers from textile production serve here as basic material for brand new fashion. Cotton, for example, is sorted by colour, shredded and processed into yarn for fresh fabric.
For Us, Sustainability Never Means Standing Still
We have already achieved several milestones at V. FRAAS - but that does not mean we are resting.
Our long-term goal is to minimise the already low CO2 emissions of our products even more. We are aiming for further reductions in energy consumption, the complete reuse of packaging material, a comprehensive minimisation of the use of plastic packaging, a redesign of the vehicle fleet etc.
Do you have further questions? We would be happy to talk openly with you about the topic of sustainability!
Contact us at service@fraas.com
Something Close to Our Hearts: Animal Welfare
"At FRAAS, we attach great importance to ensuring that no animal is harmed in our value chain. We only use mulesing-free wool in our own production facilities in Germany and China, categorically reject real fur and insist that our cashmere suppliers are mandatory members of the Sustainable Fibre Alliance," says Andreas Schmidt, Managing Director FRAAS.
To date, we have already invested more than 500,000 euros in avoiding CO2 and offsetting it.
To keep our world the way we love it, everyone must do something to stop global warming.
At FRAAS, we are actively doing our part. Our CO2 balance, measured in cooperation with Climate Partner, is already relatively low. This is ensured by clever energy and production management and extremely short distances thanks to regional suppliers for many products. For example, our Cashmink® scarf is a true CO2 hero.
But there is something even better than low CO2:
Since the 2021 winter season, we have been offsetting unavoidable emissions from our Cashmink® accessories and our FRAAS Sustainability Edition (our scarves made from recycled yarns or yarns from sustainable sources) completely through climate protection projects.
In cooperation with Climate Partner, FRAAS supports a rainforest protection project in the Amazon in combination with regional engagement in Europe. In addition, a hydropower project in Virunga (D.R. Congo). This investment protects one of the oldest national parks in Africa - home to the highly endangered mountain gorillas.
Our Commitment to Sustainability at Our Production Sites Using the Example of Wüstenselbitz / Germany.
Made in Germany - This is where we are. And wouldn't have it any other way.
We have been producing the finest scarves in our Upper Franconian home for decades. With heart and soul, with knowledge that has grown over the years. And out of tradition: because when Valentin Fraas founded the company, he already had two indispensable ingredients to fall back on. On the one hand, water, which is only available here in its special form and thus allows us to produce in a quality-oriented manner. And on the other hand, highly qualified workers, who had existed in the old weaving region for a long time. This advantage continues to this day. In this way, we can ensure that the best scarves are produced by the best skilled workers. You can feel this extraordinary quality standard, which our employees carry on and work into every scarf, in every one of our products.
Social Responsibility
Humanity and profit need not be at odds with each other. On the contrary: we believe that humanity is the prerequisite for success. A motivating work environment, safe working conditions and striving to ensure that things always go "well" for our employees play the central role in this. It goes without saying that we comply with all obligations required of us by German labour law to create safe and healthy working conditions.
We don't do this out of obligation, but out of conviction.
Our German production facility actively applies SMETA audits every year to demonstrate our social responsibility performance. Many individual customer audits are carried out each year, which are passed without a hitch.
Ecological Responsibility
Energy
We obtain 100% of our energy consumption from "renewable" resources. In this way, we do our part to stop the overexploitation of our earth and avoid CO2. V. FRAAS is certified according to ISO 50001, which obliges us to constantly review and improve our energy processes (certified by TÜV/SGS). Our energy consumption has been reduced by 20% in recent years. More than € 500,000 has been invested in this.
Exhaust Gases
Our exhaust gases are strictly controlled on a regular basis to comply with German legislation. Investments in modern equipment help to significantly undercut limit values.
Water / Waste Water
Our finishing plant uses its own wells on our property to minimise public drinking water consumption.
Our dyeing plant and associated laundry do not use hazardous chemicals that are harmful to the health of our employees. Waste water is regularly checked for pollutants and discharged into the public (German) sewage system.